Qualcomm has announced that its Qualcomm Life division is kicking off a Wireless Walking Challenge in collaboration with the American Heart Association (AHA) at Mobile World Congress 2013 this week in Barcelona.
Qualcomm Life and the American Heart Association are working together to launch the Wireless Walking Challenge to encourage people to increase their physical activity in order to ultimately improve their heart health and attendees of Mobile World Congress have the first opportunity to compete in this global challenge.
To participate, attendees can download their choice of an mHealth app, including MapMyFitness, Noom or RunKeeper, or leverage a pre-owned activity monitoring device, including Body Media, or Fitbit, to track their steps throughout the conference. The mHealth apps and devices are connected to the Wireless Walking Challenge app via the 2net Connect APIs so participants’ steps are automatically updated and reflected in the app leaderboard.
The Challenge app will be a central hub for participants to track their steps and earn prizes based on their total steps taken in relation to other participants enrolled in the challenge. Those with the three highest totals of steps at the end of each day will be awarded USD 200, USD 100 and USD 50 respectively. The grand prize, awarded to the participant with the most cumulative steps at the conference close, is a Dell XPS tablet.
“The 2net Platform allows challengers to select whichever device or app best suits them, enabling a truly personalized health experience where data is automatically collected and seamlessly aggregated across a variety of sensors, wireless technologies and applications,” said Rick Valencia, vice president and general manager of Qualcomm Life, in a statement.
The Global 2net App Developer Challenge kicks-off 18 February and runs through August. Cash prizes will be awarded to the first, second and third places entries and will be in the amounts of EUR 15,000, EUR 10,000 and EUR 5,000 respectively. The competition results will be announced at the Uplin Conference in San Diego, 3-5 September.