Category Archives: Around the web

Let’s get flexible – new study analyses the (non) evolution of the human foot

The most natural way to run? Perhaps…

A new study has revealed that, despite many runners craving high-tech footwear than boosts our natural rhythm, the human foot has remained a resolutely low-tech organism through the millennia.

Research published this week by Robin Huw Crompton, a physical anthropologist at the University of Liverpool’s Institute of Ageing and Chronic Disease, has shown that human feet have evolved surprisingly little since over thousands of years and that we share striking similarities with our simian tree-dwelling cousins, who are known to have flexible, resilient feet – and who do not wear shoes at all.

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Nike celebrates 25th anniversary of “Just Do It” slogan with star-studded video

25 years young – and celebrating with some rather famous friends…

Nike is marking the 25th birthday of its iconic “Just Do It” campaign this week, and has released a sports celebrity-packed video advert to celebrate.

The company has called in sporting legends including NBA’s Most Vaulable Player LeBron James, world number one tennis player Serena Williams, Barcelona and Spain defender Gerard Pique, and boxing sensation Andre Ward.

The video is narrated by The Hangover’s Bradley Cooper, and also features a guest appearance by actor Chris Pine, recently seen playing Captain James T. Kirk in the recent Star Trek series of films.

The new video, directed by the acclaimed Nicolai Fuglsig (known for his Sony Bravia commercial featuring 250,000 bouncing balls let loose on the largest hill in San Francisco) hopes to inspire viewers to push their physical limits – by challenging the sporting world’s greatest athletes.

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Adidas opens up its archive for a trip down memory lane

Some things are just too good to be hidden away and forgotten, and Adidas has shown that it’s no stranger to a bit of nostalgia recently with the launch of the Adidas Archive.

Spin and cycle your way through decades of Adidas history

An online version of the collection at the German home of company founder Adi Dassler, the archive showcases thousands of items from Adidas’ storied history, which obviously attracts a tremendous amount of interest. And since the company can’t let everyone view the preserved stockpile, Adidas’ History Management team developed an excellent solution: the interactive online archive.

This visualization of the sport giant’s heritage includes super historic relics like football boots worn in the 1920s, and modern items such as Adidas’ recent collaborations with Jeremy Scott and Madonna. Swoon at the images, read about the designs and learn about the people who made these things happen.

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Make mine a king-size – new UK-developed running shoes utilise state-of-the-art mattress technology

Following the unveiling of Adidas’ new Springblade range last week, it seems that spring-filled shoes are suddenly all the rage. But a new offering from Yorkshire is also introducing bouncing technology in their kit – although in a slightly less hi-tech fashion

Say hello to the Preston – not exactly the most snappy name, (makes us think of Wallace and Gromit or the Ordinary Boys) but with some seriously British ingenuity behind it.

Making the most of the fly-tippers worst enemy – the Preston has tiny mattress springs inside

Named after the University of Central Lancashire where the shoe was designed, the Preston features miniature mattress pocket springs in the soles – unsurprising as it is the brainchild of a Yorkshire-based mattress company (yes really), and a biomechanics professor, who hope their product will significantly reduce the risk of injury from running.

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Around the web – this week’s recommended reading

Some midweek titbits to tantalise and hopefully inspire…

Nike Who? Runtastic Boasts 25 Million Mobile Users – We covered their partnership with Pebble last week, but Runtastic’s app seems to be going from strength to strength. The company has just announced its hit 25 million mobile users – as much as Nike+ (11 million as of February) and RunKeeper (14 million) combined. Its website,, also has 10 million registered users. (Mashable)

How wearable tech Is changing running – A great feature on how wearable technology is transforming running, from simple pace trackers and heartbeat monitors to newer devices such as the Nike Fuelband, which is taking exercise into the 21st century. Stay tuned for much more on this area on soon…(

World’s oldest marathon man, 102, can’t imagine life without running shoes – And finally, an inspirational and brilliant interview from CNN with Fauja Singh, who hit the headlines after becoming the world’s first 100 year old marathon runner. Now retired, he talks to CNN about how he took up running in his late 80’s, and what tactics kept him going. (CNN)

New Brooks survey reveals waaaaay more about our running and personal habits than we ever thought possible…

Running = the solution to all your relationship problems?

We’ve always heard that the mark of a good runner is the ability to carry on a conversation whilst running. And it seems that those that can do just that have rather a lot to talk about…

A new survey from Brooks Running Company has found that guys enjoy chatting on the run more than their female counterparts. More than three-quarters (76 per cent) of men surveyed passed the time by discussing their team’s latest performance (sports, 51 per cent) or their cool new gadgets (34 per cent).

Ladies, on the other hand, choose to use their running time as therapy – and are most likely to talk about relationships (47 per cent), both the good and the bad. Surprisingly, all runners ranked their happenings in the bedroom as their least favourite running topic.

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Around the web – the week’s recommended reading

We’re back! Sorry for the Easter hiatus, but sometimes the lure of holidays and chocolate is too strong…now its time to work it off though! Here is some reading to get you in the mood:

Deckers Acquires Hoka One One Shoes  – In a great sign for minimalist runners everywhere, Deckers Outdoor Corporation, the parent company of such popular footwear brands as UGG and Teva, has fully acquired the upstart running brand Hoka One One. The acquisition is a sign that Deckers thinks Hoka’s unconventional shoe design will continue to attract more runners, and should signal a good amount of investment in the brand. (Runners World)

Deconstructed: The Rise of the Minimalist Running Shoe – Following in our minimalist trend, this handy list shows the development and evolution of minimalist and barefoot running shoes over the years, right from Abebe Bikila’s Olympic triumph up to the launch of Vibrams Five-Fingers in 2006. We’ve come a long way baby… (Outside Online)

Laura Trott and Jason Kenny talk cycle tech – Pocket-Lint grab ten minutes of interview time with Olympic medalists Laura Trott and Jason Kenny to talk Adidas Adistar, their sponsor’s new top-of-line cycling apparel range. (Pocket-Lint)

Around the web – this weekend’s recommended reading

Well the weather outside is frightful – with many races and meets being cancelled this weekend due to the snow and freezing temperatures. TR recommends staying in and keeping warm with these articles which will hopefully have you raring to go when the conditions improve!

High-tech marathon training kit – With just over a month to go before the London Marathon, entrants should be reading a peak of their training before the taper begins. MSN Tech offers some of the best technology gadgets and gizmos, from watches to headphones, to help the final stretch – our favourite is the FitBit One, which syncs with your smartphone or PC to act as a personal fitness assistant. (MSN Technology)

How to discover your true running potential – On a similar vein, the Guardian’s running blog offers this advice on how to discover your real running potential at the Asics Running Labs facility at the company’s flagship Oxford Street store. The project offers four methods of analysis; Physique (Leg alignment, foot shape, and body composition), Strength (Leg strength measurement), Form (Running form analysis) and Endurance (Aerobic endurance measurement) and a full explanation of where you can improve. (Guardian)

Top 10 tips for the London Marathon (or any marathon after that) – And in a further blast of London Marathon preview, the Metro offers up its top 10 tips for first-time and experienced runners from Lucozade Sport scientist Chris McManus, including advice on last-minute training, routine, and diet before the big day. (Metro)

Jogging Archbishop surprises media – And finally, proof that running really is the best kind of exercise, Justin Welby, the new Archbishop of Canterbury, surprised reporters and camera crews setting up to await his annunciation by jogging past them in, “a yellow lycra top and black leggings” at 6.30am this week. (Belfast Telegraph)

Here come the girls – Adidas launches new “My Girls” Initiative

Adidas has this week unveiled a new cross category brand direction, which aims to celebrate the bonds between women and how they help to encourage each other.

Looking to boost the worldwide love of sport following a sensational 2012, the new campaign, entitled “all in for #mygirls”,  uses social media to offer a platform for like-minded females all around the world to connect to each other to share their love of sport and motivate one other to achieve their goals.

The site itself resembles a Storify or Pinterest-esque layout, with new kit, inspirational videos and stories submitted by writers or bloggers. Top of the list at the moment are features on Brazilian divers, the Jordanian National Boxing Team, and Nigerian footballers, all of which are worth a look. You can sign up to receive regular updates and offer directly from the webpage.

An “all in for #mygirls” television commercial is set to air in Russia, Korea and China with TBWA, as well as a digital magazine on, with additional social media power on Twitter and Instagram.

Here’s the video – let us know what you think!

Source: The Drum

Around the web – this week’s recommended reading

TR went for probably its coldest run ever coming back from the office this evening – where did this cold come from! Here are some interesting reads from around the web to keep you motivated:

Parkrun, the running revolution coming soon to a park near you – Examining the history and appeal behind Parkrun – the 5k race series that’s booming in popularity and is probably already happening in a park near you! (Guardian)

The Running Man: in praise of Ashmei – Some uber-lustable kit from Ashmei featured in this month’s GQ – definitely worth investing if you have the pennies! (GQ)

The history of running trainers – We’ve come a long way baby – the Metro provides a nice pictoral reminder of the recent strides of evolution of the running shoe (Metro)

Happy reading!