Adidas opens up its archive for a trip down memory lane

Some things are just too good to be hidden away and forgotten, and Adidas has shown that it’s no stranger to a bit of nostalgia recently with the launch of the Adidas Archive.

Spin and cycle your way through decades of Adidas history

An online version of the collection at the German home of company founder Adi Dassler, the archive showcases thousands of items from Adidas’ storied history, which obviously attracts a tremendous amount of interest. And since the company can’t let everyone view the preserved stockpile, Adidas’ History Management team developed an excellent solution: the interactive online archive.

This visualization of the sport giant’s heritage includes super historic relics like football boots worn in the 1920s, and modern items such as Adidas’ recent collaborations with Jeremy Scott and Madonna. Swoon at the images, read about the designs and learn about the people who made these things happen.

The archive will continue to add an extra 800 items over the coming months, so make sure to check back every once in a while!



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