A new fitness app, website and workout service aims to upend gym habits by charging users less the more they workout.
Called Fitmob, the fitness service eschews the normal gym model and instead connects users directly with fitness trainers for classes. The trainers put together the class and find a workout space through Fitmob, which has researched venues that rent by the hour.
Users can then attend the class and rate the trainers so other users know exactly what they’re in for.
While gyms will oversell their memberships knowing that many January signups will be no shows in August, the creators of Fitmob want to incentivise working out. They charge users less money the more classes users go to per week.