Monthly Archives: May 2013

We’re off on holiday…

TechRunner is off on holiday! We’re jetting off to Europe for a week, and will hopefully return fresher and recharged to keep on running – stay tuned for more when we come back!

TR team

Nike’s “We Own The Night” event a resounding success

Runners stream through the start at the We Own The Night race in London’s Victoria Park (copyright Getty Images)

Nike’s “We Own The Night” women-only 10k run was held in London’s Victoria Park last Saturday, mixing together a great running location with a party atmosphere which will helpfully inspire many more women to take up running.

We’ve mentioned the event on here before, and it’s fantastic to see it was such a success. Runners joined celebrities including London Marathon winner Paula Radcliffe to take part in the race through East London as the sun set.

Prior to the race, there was a fantastic party atmosphere, the factor which sets these runs apart from other daytime races, and something it’s clear to see will become part of many more events in the future. A multi-coloured route saw participants run to the sound of disco music, accompanied by smoke machines and glowsticks all the way round

Radcliffe stated, “It’s amazing to see such a young and inspiring group of women coming together to celebrate their newfound love of running. This has been a truly unique six-week training journey and I’m delighted to be here to celebrate with the girls on race day.”

Roll on the next event!

 

Continental partnership with Adidas stops you from getting tyre-d….(sorry)

Tire manufacturer Continental has shed some light on an often-ignored facet of their business this week, revealing some in-depth details of the company’s partnership with Adidas.

Shoes such as the Adidas’ Adiprene Formotion were developed in association with Continential

The wonderfully-named Tire Review reports that, in addition to manufacturing commercial, consumer and off-road tires, the German manufacturer has supplied rubber compounds to Adidas for the past few years. These compounds are used to produce non-slip soles for more than 30 models of men and women’s running and trekking shoes, and provide “noticeably improved” grip on wet and dry surfaces.

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Running out of steam? Barefoot shoes sales plummet in Q1 2013

Out of touch? Sales of shoes such as the Vibram Five Fingers fell for the first time this quarter

The latest data from industry watcher SportsOneSource has shown that sales of minimalist or ‘barefoot’ running shoes, such as the Vibram Five Fingers, has dropped by more than 10% in the first quarter of 2013.

A company spokesperson stated that, “minimalist/barefoot declined in the low teens and represented only about 4% of total running…It appears this fad is pretty much over”.

The figures, contained in the company’s quarterly report, are in contrast to many of SportsOneSource’s quarterly reports in the last few years, where the minimalist category had some of the highest growth, while sales in other footwear categories such as motion control and stability stagnated or fell.

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Around the web – this week’s recommended reading

Some midweek titbits to tantalise and hopefully inspire…

Nike Who? Runtastic Boasts 25 Million Mobile Users – We covered their partnership with Pebble last week, but Runtastic’s app seems to be going from strength to strength. The company has just announced its hit 25 million mobile users – as much as Nike+ (11 million as of February) and RunKeeper (14 million) combined. Its website, Runtastic.com, also has 10 million registered users. (Mashable)

How wearable tech Is changing running – A great feature on how wearable technology is transforming running, from simple pace trackers and heartbeat monitors to newer devices such as the Nike Fuelband, which is taking exercise into the 21st century. Stay tuned for much more on this area on TR.org soon…(Allvocies.com)

World’s oldest marathon man, 102, can’t imagine life without running shoes – And finally, an inspirational and brilliant interview from CNN with Fauja Singh, who hit the headlines after becoming the world’s first 100 year old marathon runner. Now retired, he talks to CNN about how he took up running in his late 80’s, and what tactics kept him going. (CNN)

ASICS announce a whole lot of “What’s Next”

ASICS US has this week introduced its new line of footwear, apparel and accessories, which it says is created specifically for the athletic training market. The company is promoting these new products with a new advertising campaign built around the concept of “Next”: the moment when, ‘an athlete pushes their limits to achieve their goal and immediately focuses on the next challenge’.

Until now, the brand has been a bit player in the training space, controlling less than 1% of the $1.7 billion category. The training line includes six footwear styles and two apparel collections. Each style of footwear is intended for a different type of activity, such as short interval workouts, dance, barefoot training and variable training, like Crossfit.

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Nike’s “We Own the Night” brings the party to night-time running

Bored with your long weekend daytime runs? Looking for a bit of excitement for your exercise regime? Bit of a raver? Then a new series of races from Nike could be right up your street.

Called We Own the Night, Nike’s new 10K series for women will get underway this month in London, Amsterdam, Berlin, Milan, and Paris, with the race kicking off as late as 10pm in some cities and always ending in a party. The event is organized via Facebook and the Nike+ running app, and includes a six-week training plan and “Train to Run” workout sessions.

Featuring an array of glow sticks, pulsing music and smoke machines, these races should definitely appeal to those runners sick of ordinary daytime races.

Time to get training

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RunKeeper app coming to Pebble smartwatch

Together at last

RunKeeper and Pebble yesterday released an integrated app for iOS and Android that turns the Pebble smartwatch into a personal trainer, allowing runners to keep track of their activity and providing a detailed analysis of their performance.

The Pebble smart watch, which was made hugely popular when it raised more than $10 million on Kickstarter last year, can finally display real-time fitness information related to workouts, giving users a way to stay connected without constantly needing to check their smartphone.

Users can also control music and manage incoming messages, calls and notifications directly through the device. Developers can get their hands on a software developer’s kit (SDK) to introduce more apps to the device.

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