Around the web – the week’s recommended reading

We’re back! Sorry for the Easter hiatus, but sometimes the lure of holidays and chocolate is too strong…now its time to work it off though! Here is some reading to get you in the mood:

Deckers Acquires Hoka One One Shoes  – In a great sign for minimalist runners everywhere, Deckers Outdoor Corporation, the parent company of such popular footwear brands as UGG and Teva, has fully acquired the upstart running brand Hoka One One. The acquisition is a sign that Deckers thinks Hoka’s unconventional shoe design will continue to attract more runners, and should signal a good amount of investment in the brand. (Runners World)

Deconstructed: The Rise of the Minimalist Running Shoe – Following in our minimalist trend, this handy list shows the development and evolution of minimalist and barefoot running shoes over the years, right from Abebe Bikila’s Olympic triumph up to the launch of Vibrams Five-Fingers in 2006. We’ve come a long way baby… (Outside Online)

Laura Trott and Jason Kenny talk cycle tech – Pocket-Lint grab ten minutes of interview time with Olympic medalists Laura Trott and Jason Kenny to talk Adidas Adistar, their sponsor’s new top-of-line cycling apparel range. (Pocket-Lint)


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