Nike is undoubtedly one of the heavyweights of the running world, with the company’s recent Free and Flyknit offerings becoming a big hit with customers.
The company has delivered a nod to its past this week, however, with the unveiling of a 30th anniversary edition of one of the moved loved running sneakers of all time, the Nike Air Pegasus+ 30, in a video featuring Britain’s greatest ever middle distance runner, Mo Farah.
While the style remains true to its original form, runners can enjoy modernised perks, such as Nike Zoom springy cushioning in the heel and no-sew overlays for a seamless interior which weighs just 306g.
An internal heel counter wraps the back of the foot and a Fitsole sockliner helps conform to the shape of the foot. A reflective skin under the upper helps keep runners visible in low-light conditions.
In association with the launch, Nike has enlisted the aid of no less than world champion distance runner and longtime Pegasus wearer Mo Farah to promote the shoes. “Pegasus is one of my favourite shoes,” he said in a Nike press release. “It’s really important to have a training shoe that’s very well cushioned, as light as possible, but gives you that support you need.” The shoes have been an immediate hit, having just been voted “Best Buy” by the latest edition of Runner’s World.
Nike’s video of the technology behind the Air Pegasus+ featuring Farah and Nike Senior Footwear Designer Mark Miner, which can be viewed here.
[Via CTV News]