Former Nike Fitness guru joins Apple – iWatch on the way?

Jay Blahnik is making the big move to Apple from Nike

Apple has hired fitness industry consultant Jay Blahnik, who previously worked with Nike in developing the FuelBand health monitor, and is expected to help create a similar product for Apple.

Sources claim that Blahnik began working with Apple earlier this month, amid speculation that the iPhone maker will soon announce a wrist-worn device dubbed iWatch to act as a fitness monitor and companion accessory to the iPhone.

Blahnik is recognised as one of the most successful fitness instructors in the industry, having taught classes in over 30 countries; he was chosen as one of the top five instructors in the world by Shape Magazine, and Men’s Health lists him as having one of top ten workouts of all time. His profile on says Blahnik has consulted with Nike, Apple, Starbucks, General Electric and other Fortune 500 companies.

Previous experience in combining fitness with technology includes being a Nike consultant for almost 20 years, during which time Blahnik worked closely on the launch of Nike+Running, which became the largest digital running community in the world.

Blahnik was also the creator and programme developer of Nike’s Training Club App and the Nike Training Club in-gym programme; he also worked with Nike+ Kinect Training for the Xbox 360, and the FuelBand, as worn by Apple’s Tim Cook and Bob Mansfield.

Apple’s interest in wearable technology has grown this year, first with multiple reports claiming the company has a team of 100 employees headed by Jony Ive working on a smartwatch; then in May CEO Tim Cook praised Nike’s efforts in the wearable tech industry, adding the area is “ripe for exploration”.

Although Apple is yet to comment on Blahnik’s hiring, he tweeted in reply to a follower asking about the move that “yes, it is true! A wonderful and exciting opportunity.” After retweeting several other messages of congratulations, Blahnik deleted much of his Twitter account, removing all contact information, scheduling options and many career details from his public website and online profiles.

[Via IB Times]


One thought on “Former Nike Fitness guru joins Apple – iWatch on the way?

  1. […] consultant Jay Blahnik, who previously worked with Nike in developing the FuelBand health monitor, had joined Apple to presumably work on the company’s much-rumoured iWatch device, another former Nike employee is apparently now heading on the way to […]

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