Monthly Archives: September 2013

Baffled by unnecessary jargon? launches online guide to help…

Don’t be like this guy – let’s jargon glossary ease the confusion

When picking a new pair of running shoes, comfort is no doubt key. However, so much goes into making a shoe feel like it’s a physical part of the runner who wears it. A plethora of elements and technologies work together to deliver a supreme ride, which in turn fuels a runner’s passion for the sport.

With this in mind, U.S.-based outlet has developed an all-inclusive glossary of key running shoe terms and technologies to help customers better understand this important foundation.

The glossary’s aim is to clarify and define terminology not part of the everyday vernacular. The list includes terms ranging from basic shoe parts to proprietary materials. Not sure what a medial posting is or which runner it is optimal for? There is an entry to take away the guesswork. Curious how Brooks’ DNA technology differs from Mizuno’s Wave Plate? The glossary spells it out for you.

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Newton Running launches Distance Elite shoe

The Distance Elite has been developed with Newton Running’s top athletes

Boulder, Colorado-based running shoe manufacturer Newton Running has announced the release of the Distance Elite, the latest addition to its performance line.

The result of months of extensive testing by members of the Newton Running Elite racing team, the Distance Elite features a race-specific fit and a streamlined midsole, creating a lightweight, highly responsive shoe that tips the scales at 204g for men and 175g for women.

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