For many people, finding time to exercise these days is pretty tough, as work, social, and family demands all taking up a significant amount of our time – meaning that personal fitness often takes a back seat.
Enter a new fitness app that promises great results in return for just five minutes of your time, every day. It’s called Hot5, and it could be the answer to your prayers.
Following a growing recent trend, the app looks to move users toward high-intensity interval training – that is, rather than doing a bunch of slow exercises over a long period of time, condensing exercises into short bursts with little recovery time in-between.
In the case of Hot5, that means a daily regimen of five exercises, each lasting just a minute. These exercises are guided through a series of videos with real-life trainers showing users how to do them.
At the time of launch, there are eight trainers available, each with a different specialty, ranging from“Fitness Basics” to “Crossfit and Strength” to “Yoga and Pilates.” Each trainer has a series of five videos available to work through, with more coming as time goes on.
In addition to the video workouts available, Hot5 also employs a bit of gamification to keep users coming back and exercising every day. When you first open the app, you have 500 credits, which can be used to unlock different exercises. Once you’re completed a workout, you get more credits to unlock other exercise videos. The idea is that, as long as you’re exercising daily, you should never run out of credits.
The company was founded in San Francisco by CEO Vlad Margulis, who most recently worked as a product designer at Airbnb, along with director of content Jayme Boyle, who is a certified personal trainer herself. Advisors include Sam Shank, Sami Inkinen, Buddy Arnheim, and Adam Sliverthorne, and the company has raised $100,000 in funding to get started.