Monthly Archives: August 2013

Brooks unveils ‘most cushioned shoe’ yet – the Transcend

Will the Brooks Transcend help popularise cushioned shoes again?

This week at the Outdoor Retailer Summer Market, a trade show held in Salt Lake City, Brooks has unveiled the Transcend, a new heavily cushioned running shoe.

Likened to an oversize golf driver or shaped skis by the company, the shoes utilise a new foam compound that’s said to offer 25 per cent more cushioning than BioMoGo DNA—the high-quality midsole material found in Brooks’ Pure Project shoes.

This means that the Transcend provides the softest ride of any shoe the company offers, what Brooks calls the “float.” At the other end of a spectrum of runner’s experiences is “feel,” meant to describe lightweight footwear that positions a runner’s foot closer to the running surface.

Thanks to a blend of foam and Brooks DNA cushioning material, however, the new foam is said to adapt to the amount of force applied to it—bigger runners will experience a firmer platform so that the cushioning doesn’t “bottom out.”

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Mountain Hardwear launches Way2Cool running apparel line

The Way2Cool range was tested in the baking heat of the Grand Canyon

Californian sportswear company Mountain Hardwear has launched a range of running specific tops featuring fabric technology that uses the wearers’ sweat to activate in-built cooling agents.

Tested with elite athletes in the searing 40 degree heat of the Grand Canyon in the Rim2Rim2Rim challenge, the ‘Way2Cool’ range is made of the world’s first fabric technology that uses wearers’ sweat to activate in-built cooling agents.

The fabric, called ‘Cool.Q.Zero’ works due to hundreds of tiny rings embedded in the fabric, using materials from industrial water filtration processes, to ensure excess moisture is ‘sucked’ away from the body.

The rings, which contain a cooling agent, react to sweat and moisture causing them to suck and swell to create an instant and prolonged cooling effect on the skin.

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TomTom announces pricings for Multi-Sport and Runner UK

Announced earlier this year, TomTom has announced that its TomTom Runner and TomTom Multi-Sport GPS watches will be priced at £149.99 and £179.99 respectively.

Following the launch of its collaborative sports watch effort with Nike for the Nike SportWatch, the satnav makers are going it alone this time for its sporty timepiece that tracks performance data for enthusiastic runners, cyclists and swimmers.

Both ultra slim watches are equipped with sensors to track indoor training and feature QuickGPSFix technology taken from TomTom’s satnav range to boost GPS signal pick-up outdoors.

The TomTom Runner and TomTom Multi-Sport are both now available here in the UK

There’s also Bluetooth Smart support letting you hook up a heart rate monitor and other Bluetooth accessories.

Data can be uploaded to the TomTom MySports website and running websites including RunKeeper and TrainingPeaks. You can expect around 10 hours of battery life in GPS mode and both include standard watch features including an alarm to get you up for an early run or bike ride.

The more expensive Multi-Sport watch includes all of the Runner’s features but also adds a dedicated bike mount, cadence sensor, a built-in Altimeter to track elevation and a swimming motion sensor.

The TomTom Runner and Multi-Sport are both now available to pre-order from the TomTom website today. They will also be available from selected specialist runner retailers later this month.

[Via Trusted Reviews]