Brooks unveils ‘most cushioned shoe’ yet – the Transcend

Will the Brooks Transcend help popularise cushioned shoes again?

This week at the Outdoor Retailer Summer Market, a trade show held in Salt Lake City, Brooks has unveiled the Transcend, a new heavily cushioned running shoe.

Likened to an oversize golf driver or shaped skis by the company, the shoes utilise a new foam compound that’s said to offer 25 per cent more cushioning than BioMoGo DNA—the high-quality midsole material found in Brooks’ Pure Project shoes.

This means that the Transcend provides the softest ride of any shoe the company offers, what Brooks calls the “float.” At the other end of a spectrum of runner’s experiences is “feel,” meant to describe lightweight footwear that positions a runner’s foot closer to the running surface.

Thanks to a blend of foam and Brooks DNA cushioning material, however, the new foam is said to adapt to the amount of force applied to it—bigger runners will experience a firmer platform so that the cushioning doesn’t “bottom out.”

“Featuring fresh Brooks technology and design, the Transcend offers support that kicks in only when the runner needs it,” Jim Weber, Brooks’ CEO, wrote in a letter announcing the shoe.

But this shoe is not just about delivering lots of cushioning. Brooks believes the Transcend will deliver plenty of stability without using a traditional post—the firm grey foam found under the arch of many running shoes— and still allow your lower body’s joints to follow their natural movements.

The Brooks Transcend will be available beginning on February 1, 2014 and will retail first in the United States for around $160 – European prices will hopefully follow soon.

[Via Runner’s World]

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