Monthly Archives: October 2013

Oct 04 2013
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Fitness, Kit, Lust List, Running

FuelBand 2.0 on the way? Nike schedules event for October 15th

The first-generation of the FuelBand was a big hit, so we’re keen to see what the next version of the technology has in store…

Nike has sent out invitations to a NikeFuel Forum event happening on October 15th in New York that it promises will be a “discussion of the future of the digital world experience and physical activity”.

Although light on specific details, the major buzz around the internets would suggest that Nike will be unveiling, amongst other things, a new version of its FuelBand wearable technology, probably to link into its ever expanding Nike + range. The original FuelBand was released in January of this year, and has only received one purely cosmetic update since then, with several different colours now available, so it’s ripe for a refresh.

Current rumours suggest that a next-generation Nike+ FuelBand will sport some seriously cool technology inside, including a heart rate/pulse monitor, faster data display, Bluetooth 4.0 for improved battery life and syncing, and more robust Nike+ API for developers to tap into your tracking data. Specifically for the heart rate monitor, users will be required to pinch the FuelBand on the monitor area for your pulse to be taken.

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Oct 03 2013
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Kit, Wireless

Fitbit’s new fitness and sleep tracking band will let you always be in control of the Force

The Fitbit Force offers a variety of improvements over its predecessor, the Flex

Tracking tech manufacturer Fitbit has delighted all Star Wars/fitness nerds by revealing it will soon be launching the Force, it the form of its new fitness band of the same name.

The new device will be positioned above the company’s current fitness band, the Flex, boasting several new features that were omitted from the Flex, but are present in Fitbit’s popular One tracker clip.

One such feature is an altimeter that calculates your current altitude and the number of steps you have climbed over a 24-hour period. It’ll use this information to give you more detailed statistics on your fitness regime through the addition of a “Floors” statistic that tells you how many flights of stairs you’ve traversed each day.

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Oct 02 2013
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Apps, Fitness, Lust List, Running, Wireless

Apple poaches brains behind Nike Fuelband and Flyknit shoes to head up iWatch team?

Apple’s rumoured iWatch could well feature fitness technology capabilities (image courtesy of PC Advisor)

Following the news in August that  fitness industry consultant Jay Blahnik, who previously worked with Nike in developing the FuelBand health monitor, had joined Apple to presumably work on the company’s much-rumoured iWatch device, another former Nike employee is apparently now heading on the way to Cupertino.

Ben Shaffer, the studio director responsible for Innovation Kitchen – Nike’s research and development lab where new products are thought up, will be joining Apple soon to boost its growing wearable technology team.

Whilst under Shaffer’s leadership the company was named by Fast Company as 2013’s most innovative company and the studio most recently produced the Nike Fuel Band and Flyknit shoes.

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