When you think of Under Armour, you typically think of underlayer clothing. Although the company has recently moved into the football sector by providing the kit for Liverpool FC, primarily they’re known for clothing that fits snugly around your contours, for performance sake – tight, elasticated, long sleeve roll-necks, sports vests, running apparel, that sort of thing.
But much like Skechers has recently done with their Go Run line of running shoes, Under Armour now seems like they are making a move toward producing legitimate performance running shoes with the SpeedForm – taglined “A running shoe that actually fits”.
The Speedforms are certainly a colourful bunch (image courtesy of Gizmodo)
Now, TR checked out quite a few reviews by other sites in writing this article, and not one seems to be unable to not link these shoes to bras – so we may as well join the party. And this is because, instead of working out how to make a new shoe using conventional methods, Under Armour went a bit left field, and went to a bra factory.
But there is method to this madness. Citing undergarment manufacturer Playtex’s involvement in designed the Apollo lunar landing’s space suits, Under Armour realised that bra companies know everything there is to know about getting a comfortable fit. They moved their manufacturing and design there and came up with something unique – the Speedform.
Tech Runner 