As reported earlier in the month, Nike has today unwrapped the new version of its FuelBand activity tracker, the FuelBand SE , at an event in New York.

Nike revealed the new edition of the FuelBand in New York today (image via CBS Interactive)
Described by Nike as “the smart, simple, and fun way to get more active”, the new device addresses criticism that its earlier device failed to recognise that some activities use more energy than others.
In a start-studded unveil featuring Olympic gymnast Shaw Johnson, US track and field athlete Ashton Eaton and New York Giants football player Victor Cruz, the FuelBand was given a thorough run-down by Nike representatives as well as members of the press, who took part in an interactive challenge onstage. This was to demonstrate how the upgraded device regulates the energy expended on different kinds of activity, from running to rowing to boxing.







