
Jay Blahnik is making the big move to Apple from Nike
Apple has hired fitness industry consultant Jay Blahnik, who previously worked with Nike in developing the FuelBand health monitor, and is expected to help create a similar product for Apple.
Sources claim that Blahnik began working with Apple earlier this month, amid speculation that the iPhone maker will soon announce a wrist-worn device dubbed iWatch to act as a fitness monitor and companion accessory to the iPhone.
Blahnik is recognised as one of the most successful fitness instructors in the industry, having taught classes in over 30 countries; he was chosen as one of the top five instructors in the world by Shape Magazine, and Men’s Health lists him as having one of top ten workouts of all time. His profile on Indorow.com says Blahnik has consulted with Nike, Apple, Starbucks, General Electric and other Fortune 500 companies.
Previous experience in combining fitness with technology includes being a Nike consultant for almost 20 years, during which time Blahnik worked closely on the launch of Nike+Running, which became the largest digital running community in the world.





