
Apple’s rumoured iWatch could well feature fitness technology capabilities (image courtesy of PC Advisor)
Following the news in August that fitness industry consultant Jay Blahnik, who previously worked with Nike in developing the FuelBand health monitor, had joined Apple to presumably work on the company’s much-rumoured iWatch device, another former Nike employee is apparently now heading on the way to Cupertino.
Ben Shaffer, the studio director responsible for Innovation Kitchen – Nike’s research and development lab where new products are thought up, will be joining Apple soon to boost its growing wearable technology team.
Whilst under Shaffer’s leadership the company was named by Fast Company as 2013’s most innovative company and the studio most recently produced the Nike Fuel Band and Flyknit shoes.







